Brand Guide
& Asset Library
Saracens logos
The Saracens’ master logo is available in 4 variations to support a multitude of uses. The primary logos should be used wherever possible, with single colour options being available for specific circumstances such as single colour print jobs.
Competition Logos
Saracens compete in the Gallagher Premiership, Premiership Rugby Cup and the EPCR Challenge Cup. These are the logos associated with those competitions in the various different colour variations
Scale & exclusion zone
Our logo is designed to scale to small sizes on print and screen.
 Smallest screen size: 50 pixels wide. Smallest print size: 10mm wide.
The Saracens logo should always be surrounded by an exclusion zone equal to the height of ‘A’ on all sides. No other elements should enter this exclusion zone.
Colours
Recommended colour usage split.
Logo don’ts
The Saracens’ logos should only be used in the master formats detailed/provided above. Any changes to these logos are strictly prohibited unless prior permission is obtained from the Saracens’ brand team. Some examples of unauthorised changes are provided below.
Do not alter the logo’s colours
Do not squash or stretch the logo
Do not move any elements of the logo
Do not use elements of the logo in isolation
Do not change the logo’s font
Do not combine the logo with other elements
Web Icons
A library of web icons, in 3 styles, have been created for use across Saracens’ digital platforms. SVG versions of the icons are available for download below.
Fonts and Typography
Presentations
Saracens PowerPoint toolkit contains over 100 template slides to build club presentations from
Saracens Foundation
StoneX Stadium
Brand Architecture
All Saracens brand assets form a coherent brand architecture.
